[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sleipnir.cz\/co-je-to-gamifikace\/#Article","mainEntityOfPage":"https:\/\/www.sleipnir.cz\/co-je-to-gamifikace\/","headline":"Co je to gamifikace","name":"Co je to gamifikace","description":"O tom, \u017ee si lid\u00e9 r\u00e1di hraj\u00ed, nen\u00ed pochyb. Je to instinkt, kter\u00fd m\u00e1me coby soci\u00e1ln\u00ed tvorov\u00e9 siln\u011b zako\u0159en\u011bn\u00fd. A\u010dkoliv je nejsiln\u011bj\u0161\u00ed v d\u011btstv\u00ed, neopou\u0161t\u00ed n\u00e1s ani v dosp\u011blosti. To je ostatn\u011b d\u016fvod, pro\u010d i dosp\u011bl\u00ed nap\u0159\u00edklad hraj\u00ed videohry, a pro\u010d existuj\u00ed t\u0159eba stoln\u00ed \u010di spole\u010densk\u00e9 hry pro dosp\u011bl\u00e9. Ov\u0161em tyto na\u0161e tendence znamenaj\u00ed pro […]","datePublished":"2025-08-07","dateModified":"2025-08-07","author":{"@type":"Person","@id":"https:\/\/www.sleipnir.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.sleipnir.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sleipnir.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sleipnir.cz\/wp-content\/uploads\/hra7_6.png","url":"https:\/\/www.sleipnir.cz\/wp-content\/uploads\/hra7_6.png","height":0,"width":0},"url":"https:\/\/www.sleipnir.cz\/co-je-to-gamifikace\/","about":["Slu\u017eby"],"wordCount":424,"articleBody":"      O tom, \u017ee si lid\u00e9 r\u00e1di hraj\u00ed, nen\u00ed pochyb. Je to instinkt, kter\u00fd m\u00e1me coby soci\u00e1ln\u00ed tvorov\u00e9 siln\u011b zako\u0159en\u011bn\u00fd. A\u010dkoliv je nejsiln\u011bj\u0161\u00ed v d\u011btstv\u00ed, neopou\u0161t\u00ed n\u00e1s ani v dosp\u011blosti. To je ostatn\u011b d\u016fvod, pro\u010d i dosp\u011bl\u00ed nap\u0159\u00edklad hraj\u00ed videohry, a pro\u010d existuj\u00ed t\u0159eba stoln\u00ed \u010di spole\u010densk\u00e9 hry pro dosp\u011bl\u00e9. Ov\u0161em tyto na\u0161e tendence znamenaj\u00ed pro mnoh\u00e9 lidi p\u0159\u00edle\u017eitost, jak vyd\u011blat pen\u00edze, a tak nen\u00ed divu, \u017ee se toho chytli nap\u0159\u00edklad mana\u017ee\u0159i. V\u00fdsledkem toho je pom\u011brn\u011b nov\u00fd trend zvan\u00fd gamifikace Imperialmedia.cz, kter\u00fd vid\u00edme \u010d\u00edm d\u00e1l \u010dast\u011bji, a nejen v marketingu. Samo o sob\u011b to nen\u00ed nic \u0161patn\u00e9ho \u2013 jedn\u00e1 se o zp\u016fsob, jak prom\u011bnit jinak nudnou v\u011bc ve hru a ud\u011blat ji tak sympati\u010dt\u011bj\u0161\u00ed. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt nap\u0159\u00edklad Duolingo, kter\u00e9 je postaveno na u\u010den\u00ed jazyka za pomoci hern\u00edch proces\u016f, kter\u00e9 najdeme prakticky v ka\u017ed\u00e9 h\u0159e pro mobiln\u00ed telefon.Dobr\u00e1, ale jak toto sed\u00ed do reklamy? Pom\u011brn\u011b jednodu\u0161e. Sta\u010d\u00ed se pod\u00edvat na reklamy na hry ur\u010den\u00e9 pro mobiln\u00ed telefon. Ve v\u011bt\u0161in\u011b z nich m\u00e1te dnes mo\u017enost si hru \u201evyzkou\u0161et\u201c, nap\u0159\u00edklad v\u00e1m to \u0159\u00edk\u00e1, abyste ud\u011blali n\u011bkolik tah\u016f. Co na tom, \u017ee skute\u010dn\u011b hra se od t\u00e9, kter\u00e1 bude takto p\u0159edstavena, tady jde o to, aby n\u00e1s reklama zaujala a abychom si ji st\u00e1hli.Dal\u0161\u00edm zp\u016fsobem, jak tento trend vyu\u017e\u00edt, spo\u010d\u00edv\u00e1 v n\u00e1hod\u011b a losov\u00e1n\u00ed. Asi v\u0161ichni si pamatujeme na \u201ekolo \u0161t\u011bst\u00ed\u201c od Mountfieldu, kde si z\u00e1kazn\u00edk mohl vyto\u010dit slevu. Zde by se \u010dlov\u011bk mohl pt\u00e1t, pro\u010d nedali rovnou ur\u010ditou plo\u0161nou slevu na cel\u00fd sortiment. Odpov\u011bd\u00ed je pr\u00e1v\u011b gamifikace. T\u00edmto zp\u016fsobem toti\u017e p\u0159il\u00e1kaj\u00ed mnohem v\u011bt\u0161\u00ed mno\u017estv\u00ed z\u00e1kazn\u00edk\u016f, neb kdyby dali jen t\u0159eba nudnou 50% slevu. Tento postup zkr\u00e1tka funguje, a my na tyto triky sko\u010d\u00edme poka\u017ed\u00e9, a\u0165 se n\u00e1m to l\u00edb\u00ed, nebo ne. Zde se jedn\u00e1 o \u010dist\u011b instinktivn\u00ed z\u00e1le\u017eitost, zvl\u00e1\u0161t\u011b pokud m\u00e1me pocit, \u017ee ani v p\u0159\u00edpad\u011b prohry nem\u00e1me co ztratit. Pro obchodn\u00edky je pak d\u016fle\u017eit\u00e9, \u017ee jim p\u0159in\u00e1\u0161\u00edme pen\u00edze do kapsy. Kv\u016fli tomu p\u0159eci jen existuj\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          5\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to gamifikace","item":"https:\/\/www.sleipnir.cz\/co-je-to-gamifikace\/#breadcrumbitem"}]}]