[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.sleipnir.cz\/corss-selling-zvyseni-prodeje-diky-souvisejicimu-zbozi\/#Article","mainEntityOfPage":"https:\/\/www.sleipnir.cz\/corss-selling-zvyseni-prodeje-diky-souvisejicimu-zbozi\/","headline":"Corss-selling: zv\u00fd\u0161en\u00ed prodeje d\u00edky souvisej\u00edc\u00edmu zbo\u017e\u00ed","name":"Corss-selling: zv\u00fd\u0161en\u00ed prodeje d\u00edky souvisej\u00edc\u00edmu zbo\u017e\u00ed","description":"V marketingu existuje mnoho osv\u011bd\u010den\u00fdch taktik, kter\u00fdch se obchodn\u00edci dr\u017e\u00ed po mnoho let. S roz\u0161\u00ed\u0159en\u00edm do online sv\u011bta se jejich pou\u017e\u00edv\u00e1n\u00ed je\u0161t\u011b zv\u00fd\u0161ilo a dostalo na dal\u0161\u00ed platformu. \u010casto se m\u016f\u017eete setkat se dv\u011bma \u00fazce souvisej\u00edc\u00edmi term\u00edny, a to cross-selling a up-selling. Up, tedy navy\u0161ov\u00e1n\u00ed prodeje je zalo\u017eeno na doporu\u010den\u00ed dra\u017e\u0161\u00ed varianty. Cross-selling https:\/\/www.seolight.cz\/cross-selling je […]","datePublished":"2020-01-23","dateModified":"2023-05-31","author":{"@type":"Person","@id":"https:\/\/www.sleipnir.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.sleipnir.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"sleipnir.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.sleipnir.cz\/wp-content\/uploads\/img_a379563_w4195_t1591098297.jpg","url":"https:\/\/www.sleipnir.cz\/wp-content\/uploads\/img_a379563_w4195_t1591098297.jpg","height":0,"width":0},"url":"https:\/\/www.sleipnir.cz\/corss-selling-zvyseni-prodeje-diky-souvisejicimu-zbozi\/","about":["Slu\u017eby"],"wordCount":439,"articleBody":"       V marketingu existuje mnoho osv\u011bd\u010den\u00fdch taktik, kter\u00fdch se obchodn\u00edci dr\u017e\u00ed po mnoho let. S roz\u0161\u00ed\u0159en\u00edm do online sv\u011bta se jejich pou\u017e\u00edv\u00e1n\u00ed je\u0161t\u011b zv\u00fd\u0161ilo a dostalo na dal\u0161\u00ed platformu. \u010casto se m\u016f\u017eete setkat se dv\u011bma \u00fazce souvisej\u00edc\u00edmi term\u00edny, a to cross-selling a up-selling. Up, tedy navy\u0161ov\u00e1n\u00ed prodeje je zalo\u017eeno na doporu\u010den\u00ed dra\u017e\u0161\u00ed varianty.Cross-selling https:\/\/www.seolight.cz\/cross-selling je zalo\u017een na trochu jin\u00e9m principu. Zde doporu\u010dujete z\u00e1kazn\u00edkovi nikoli dra\u017e\u0161\u00ed model, ale p\u0159\u00edslu\u0161enstv\u00ed k tomu, co si s\u00e1m zvolil. Nesna\u017e\u00edte se tedy prodat dra\u017e\u0161\u00ed v\u011bc, ale naopak nab\u00eddnout v\u00edce produkt\u016f, kter\u00e9 jsou propojeny s t\u00edm, co popt\u00e1v\u00e1. Ob\u011b techniky ov\u0161em maj\u00ed za c\u00edl zv\u00fd\u0161it obrat firmy. Na co se zam\u011b\u0159it Nez\u00e1le\u017e\u00ed na tom, zda mluv\u00edme o osobn\u00ed nab\u00eddce, anebo e-shopu. Tato marketingov\u00e1 technika skv\u011ble funguje u oboj\u00edho. Z\u00e1kladn\u00edm aspektem k\u0159\u00ed\u017eov\u00e9ho prodeje je, aby v\u0161e d\u00e1valo smysl. Nab\u00edz\u00edte-li na stejn\u00e9 str\u00e1nce chytrou dom\u00e1cnost a zahradn\u00ed hadici, nem\u00e1 to smysl. Ob\u011b v\u011bci souvis\u00ed s dom\u00e1cnost\u00ed, ale ne jedna s druhou. Mnohem lep\u0161\u00ed bude doporu\u010dit klientovi kvalitn\u00ed reproduktory. D\u016fle\u017eit\u00e9 je samoz\u0159ejm\u011b um\u00edstit nab\u00eddku na spr\u00e1vn\u00e9 m\u00edsto tak, aby si ho z\u00e1kazn\u00edk musel v\u0161imnout. A pokud bude souvisej\u00edc\u00ed zbo\u017e\u00ed je\u0161t\u011b k tomu za zv\u00fdhodn\u011bnou cenu, je to naprosto ide\u00e1ln\u00ed. Budete m\u00edt v\u011bt\u0161\u00ed \u0161anci zv\u00fd\u0161it zisk a z\u00e1rove\u0148 poskytnout klientovi mo\u017enost, jak zv\u00fd\u0161it u\u017eitek dan\u00e9 v\u011bci. Efektivn\u00ed tip Lid\u00e9 se neradi zdr\u017euj\u00ed. V dne\u0161n\u00ed dob\u011b se v\u011bt\u0161ina obchod\u016f (zejm\u00e9na elektroniky, oble\u010den\u00ed a knih) uskute\u010d\u0148uje online a lid\u00e9 objedn\u00e1vaj\u00ed rychle. Pokud jim chcete nab\u00eddnout n\u011bco nav\u00edc, m\u011bli by m\u00edt mo\u017enost si zbo\u017e\u00ed vlo\u017eit do ko\u0161\u00edku bez pot\u0159eby na n\u011bj klikat. Bude to pro n\u011b mnohem jednodu\u0161\u0161\u00ed. Asi nejv\u011bt\u0161\u00ed mo\u017enosti maj\u00ed prodejci elektroniky, proto\u017ee ta m\u00e1 v\u017edy hodn\u011b p\u0159\u00edslu\u0161enstv\u00ed. Pod\u00edvejme se na praktick\u00fd p\u0159\u00edklad. Na sv\u00e9m webu nab\u00edz\u00edte smartphone. V r\u00e1mci cross-sellingu k n\u011bmu m\u016f\u017eete p\u0159ipojit sluch\u00e1tka, pouzdra, pam\u011b\u0165ov\u00e9 karty, kabely, prost\u0159edky na \u00fadr\u017ebu a \u010di\u0161t\u011bn\u00ed, bezdr\u00e1tov\u00e9 audio a mnoho dal\u0161\u00edho. Podobn\u011b to ale lze ud\u011blat u v\u0161ech produkt\u016f a slu\u017eeb.                                                                                                                                                                                                                                                                                                                                                                                          3.9\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Corss-selling: zv\u00fd\u0161en\u00ed prodeje d\u00edky souvisej\u00edc\u00edmu zbo\u017e\u00ed","item":"https:\/\/www.sleipnir.cz\/corss-selling-zvyseni-prodeje-diky-souvisejicimu-zbozi\/#breadcrumbitem"}]}]